This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. The idea of making aid sustainable was really the concept behind the birth of lemlem. In my work as a WHO Goodwill Ambassador, I had seen the challenges of philanthropy, that it’s hard to sustain and you’re always having to look for funds. It’s all Made in Africa and Made in Ethiopia. So, I started a line of clothing for which every piece is hand-woven here by local artisans, creating employment opportunities. The whole idea about wanting to change the image of Africa really stayed with me and shaped the goal: to create something that would employ local people and make products in Africa. I remember being inspired by U2 singer Bono, who had just launched his Red initiative with Gap. People had started buying readymade items, and the art of weaving was dying. While there, I realised they were in a very difficult situation because there was no longer a market for their products. I had come home to Addis to see my family and I visited the area where many artisans go to sell their goods. What inspired you to start the lemlem brand and foundation?
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